Education and EdTech
Students and career changers now ask AI which course or bootcamp to choose.
Education saw the fastest expansion of AI search results of any sector in 2025, growing from 18% to 83% of queries triggering AI Overviews in under eight months. If your institution or platform is not optimised for these queries, prospective students will never find you through the channel that is growing fastest.
83%
of education queries triggered AI search results by December 2025
18%
was the trigger rate for education queries in May 2025, before the surge
527%
year-on-year increase in AI-referred sessions in H1 2025
Why GEO matters for education and edtech
Universities, bootcamps, and professional certification bodies are all exposed. The queries that drive enrolment, including career change courses, skills bootcamps, and graduate programmes, are being answered by AI before the prospective student ever reaches a search results page. Optimising for these queries now, while competition is low, is the highest-leverage channel available to education marketers.
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