Healthcare and Health Tech

88% of healthcare queries now trigger an AI Overview result.

Patients and health-conscious consumers are asking AI platforms for clinic recommendations, treatment comparisons, and specialist referrals before booking anything. If your practice or health platform is not optimised for these queries, you are invisible at the most important moment in the patient journey.

88%

of healthcare queries triggered an AI Overview result by December 2025

8.7

citations per 1,000 queries for healthcare brands, one of the highest of any sector

60.7%

of health-related queries trigger AI Overviews, per SeoProfy 2026

Why GEO matters for healthcare and health tech

Google is no longer the sole gatekeeper of health search visibility. ChatGPT, Perplexity, Gemini, and Bing Copilot are reshaping how patients discover providers online. For private clinics, specialists, and health-tech platforms, traditional keyword SEO is no longer enough. GEO ensures your content surfaces when patients are making decisions, not just browsing.

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We scope each engagement individually. Get in touch to discuss.

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Private clinics and health-tech platforms. Get in touch to discuss compliance-sensitive content requirements.

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