Legal Services
When a potential client asks ChatGPT for a solicitor, are you the answer?
A significant portion of people searching for legal help never click a link. They read the AI-generated answer, decide who looks credible, and go directly to that firm. That journey is invisible in your analytics, but very real in terms of client acquisition.
2bn+
monthly users on Google AI Overviews as of I/O 2025
97%
of marketing leaders confirmed AEO and GEO delivered positive results in 2025
4.4x
AI search traffic converts at 4.4x the rate of traditional organic
Why GEO matters for legal services
Law firms are consistently late digital adopters. That is the opportunity. The firms building GEO authority now are capturing citation share while competitors are still optimising for blue links. Authority in AI answers compounds over time, the same way domain authority did in early SEO. The window to move early is short.
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