Retail and E-commerce
AI-driven retail traffic grew 4,700% year on year. Are you in the answer?
Product discovery is shifting from Google Shopping to conversational AI. Shoppers ask ChatGPT and Perplexity for product comparisons, gift recommendations, and category-level guidance before they visit a retailer. Brands not optimised for these queries are invisible at the point of intent.
4,700%
year-on-year increase in AI-driven traffic to US retail sites, Adobe 2025
38%
of US consumers were using AI for shopping in July 2025
4.4x
AI search traffic converts at 4.4 times the rate of traditional organic
Why GEO matters for retail and e-commerce
The traditional search funnel is collapsing. In the old model, a shopper typed a query, scanned links, and clicked through to research. In the AI model, the platform performs the research and provides a direct recommendation, often without the shopper visiting any site. Being that recommendation is the new first page of Google.
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